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Address Section Officer (Administration), Human Rights & Minorities Affairs Department House No. 24-C/II, near Hussain Chowk, Gulberg-III, Lahore

Posted On	April 29, 2025
Organization	Punjab Human Rights & Minorities Affairs
Location:	Lahore
Job Type:	Punjab Government
Last Date:	May 9, 2025
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Walk-In Interviews – Social Media Executive, Graphic Designer & Digital Marketing Strategist

The Human Rights & Minorities Affairs Department (HRMAD) of the Government of Punjab is launching a “Capacity Building of Human Rights Cell” initiative and seeks three dynamic professionals to lead its digital outreach: a Social Media Executive, Graphic Designer, and Digital Marketing Strategist. These positions are offered on a one-year contractual basis for FY 2024–25 with the possibility of extension upon performance review. All roles are based in Lahore but may require temporary assignments anywhere within Punjab. Applicants should hold relevant bachelor’s degrees, meet age and experience criteria, and be ready to join immediately for walk-in interviews at our Gulberg office. This notice uses the keyphrase “Human Rights & Minorities Affairs Department jobs 2025” throughout to guide prospective candidates to every relevant detail.

Position Details

Sr.	Title	Age	Posts	Salary (PPS)	Qualification	Experience
1	Social Media Executive	25–30 yrs	01	PPS-9: PKR 300,000	• Bachelor’s in CS, CE, IT or Software Engineering (16 yrs) from HEC-recognized institute ✅	• ≥2 years in social media/content roles
2	Graphic Designer	25–30 yrs	01	PPS-7: PKR 150,000	• Bachelor’s in CS, CE, IT or Software Engineering (16 yrs) from HEC-recognized institute ✅	• ≥3 years in graphic design
3	Digital Marketing Strategist	25–30 yrs	01	PPS-7: PKR 150,000	• Bachelor’s in CS, CE, IT or Software Engineering (16 yrs) from HEC-recognized institute ✅	• ≥5 years in digital marketing

Role Summaries & Key Responsibilities

1. Social Media Executive

As the department’s online ambassador, you will build and maintain engaging social media channels to raise awareness of human rights initiatives. You will:

Create and schedule targeted content across Facebook, Twitter, LinkedIn, Instagram, and YouTube.
Develop media calendars aligned with departmental campaigns and international observances (e.g., Human Rights Day).
Monitor platform analytics; prepare weekly performance reports to refine content strategies.
Coordinate with policy specialists, field officers, and external consultants to source authentic testimonials and case studies.
Ensure consistency of tone, branding, and messaging in line with HRMAD guidelines.

Impact Insight: Effective social media management can double public engagement rates and foster community dialogue on minority rights.

2. Graphic Designer

Your visual creations will transform complex policy details into clear, shareable designs. You will:

Conceptualize and produce infographics, banners, slide decks, and social media visuals.
Develop brand assets—logos, templates, icons—following departmental style guides.
Prepare print-ready materials for workshops, seminars, and field-based training sessions.
Collaborate with web developers to integrate graphics into microsites and digital reports.
Manage project timelines; deliver multiple design assets under tight deadlines.

Design Tip: Data-driven infographics increase information retention by up to 65% compared to text alone.

3. Digital Marketing Strategist

As strategist, you will architect and oversee multifaceted campaigns that amplify the department’s reach. You will:

Conduct audience segmentation and competitive analysis to identify outreach opportunities.
Plan cross-channel campaigns using social ads, email newsletters, SEO, SEM, and influencer partnerships.
Allocate budget across paid and organic tactics; monitor ROI and adjust bids in real time.
Generate in-depth analytics reports—traffic sources, conversion funnels, engagement metrics—for senior management.
Lead A/B testing of landing pages and ad creatives to maximize reach and minimize cost-per-engagement.
Mentor junior team members and coordinate with PR, policy, and field teams to ensure cohesive campaign execution.

Strategic Insight: Integrated digital campaigns can boost stakeholder registrations by up to 40% when paired with targeted email and retargeting efforts.

Eligibility & Application Checklist

✅ Citizenship & Residence: Pakistani national, eligible to work anywhere in Punjab.
✅ Educational Background: Bachelor’s degree (16 years) in Computer Science, Computer Engineering, IT, or Software Engineering from an HEC-accredited institution.
✅ Experience: As specified per role (2–5 years) in comparable positions within government, NGOs, or private sector.
✅ Language Proficiency: Fluent in English and Urdu; proficiency in regional languages is advantageous.
✅ No Third-Division Rule: No third-division marks at any educational level.
✅ Quota Observations: Gender, disability, and minority quotas will be observed per provincial policy.
❌ Ex-Servicemen: Not eligible.
❌ TA/DA: No travel or daily allowance for interviews.

How to Apply

Prepare Your Documents 📄
- Updated résumé/CV
- Attested copies of educational certificates, transcripts, CNIC, and domicile
- Two passport-size photographs (attested)
- Portfolio or samples (for design/marketing roles)
Attend Walk-In Interview 👥
- Date: 9 May 2025
- Time: 10:00 AM – 02:00 PM
- Venue: Section Officer (Administration), Human Rights & Minorities Affairs Department
  House No. 24-C/II, near Hussain Chowk, Gulberg-III, Lahore